“Revenue-IQ understands what customers want."
If you’re new here, consider subscribing via RSS feed.We lie to ourselves. We think we look good in plaid; that pasta in cream sauce has no calories if enough wine is consumed; […]
Forget about up-selling and cross-selling, they’re legacy terms and concepts, and in fact, they’re dead. Why? Because of these two b2b sales realities: #1) Sales are polarizing to very big or very […]
In b2b sales, share of wallet should be king for measuring success. Why then is it an absent king? It seems most sales reps think they only have one offering; their core. They complete […]
Selling requires a meaningful and compelling business narrative – a sales story. Or why would customers talk to you? And in the world of business narratives there are only three breeds; the […]
