Real life. Reality shows. Nothing’s more entertaining than watching drama unfold before your very eyes – oh, the pain, the suffering, the humanity. Except when it’s you.
Members in a number of LinkedIn groups recently have decried the overt salesy-ness that LinkedIn has become. And it’s true. From sock puppets to zombie posts, LinkedIn has become more brute force than quality conversation.
If ever there was one research fact that screamed to the world that “B2B selling” had been atomized and reassembled into a new animal, it is this: Today’s business buyers do not contact suppliers directly […]