Sometimes I forget why we’re here. In a business, contractors’ sense. Here’s a brief history. Helps remind me that “Oh yeah! That’s what it’s all about. Read on:
1) Human beings consume things to live >> they are consumers
2) Consumers need things to consume >> companies provide things
3) Other companies provide the same things >> consumers can choose
4) Companies must produce things better, faster, cheaper >> or else
5) Companies hire employees & provide facilities to produce things
6) Companies tell their employees to produce things better, faster, cheaper >> or else
7) Companies use fewer employees >> those employed are stretched
8) Employees want/need help to produce things better, faster, cheaper
9) Employees contract with companies to help (this is you) >> employees become customers
10) Other contractors provide the same help as you >> customers can choose
11) Customers choose contractors who they believe help them produce things better, faster, cheaper
12) If contractors don’t >> next contractor
QUESTION >> How are you persuading customers that your help is more valuable than other contractors?
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