The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

February 2007

Managers & Leaders

by Chris Arlen

I’m biased when it comes to the kind of customers I want to work with. I prefer leaders to managers. There’s nothing wrong with managers. Many of my clients are. But as [...]

click to continue →

Customer Experience is the New Brand

by Chris Arlen

In Quicksand Words & Phrases I wrote about marketing terms that were so overused and empty they turn customers away. “Brand” unfortunately is in that group too. For different reasons. Its meaning [...]

click to continue →

The Grand Disconnect

by Chris Arlen

Once upon a time (last year) in a land far, far away (which looked a lot like ours) there was a contractor named Herbert (who reminded me of you). He was hard [...]

click to continue →

2nd Impressions Count Too!

by Chris Arlen

I’ve been calling consulting prospects. Talking with operators made me think about your customers and prospects. When they first call you. Reminded me of the old saying: “There’s never a second chance [...]

click to continue →

Market Pricing’s Gravitational Pull

by Chris Arlen

We know things exist, even if we’ve never seen them. We feel their effects. That’s how market pricing works. If we understand forces that weigh on us, we can use tactical pricing [...]

click to continue →