The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

April 2007

Brand Awareness is a Paper Wall

by Chris Arlen

Anybody can gain brand awareness. It’s easy. Ever hear about streaking – the short-lived fad in the 70′s? That was someone’s 15-minute brand awareness, or longer if jail time was involved. Brand [...]

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The Lifetime Value of a Customer

by Chris Arlen

A local tree service made me think about the lifetime value of customers. High winds and shallow-root hemlocks don’t go well together. After this winter’s storms we ended up with half a [...]

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Layering Buying & Selling Cycles

by Chris Arlen

Winning facility service contracts involves two cycles: the buying cycle and the selling cycle. “The Revenue Monkey & Sales Stages” outlines the sales cycle, but there’s another side of the story, the [...]

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Reversing Into Darkness

by Chris Arlen

You know what a reverse auction is. Leaving the light, moving into the darkness, and finally oblivion. From a contractor’s perspective anyway. I don’t like reverse auctions. They’ve been called zero-sum, power-based [...]

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I Wish Customers Were Smarter #2

by Chris Arlen

You’d think annual wage increases for employees would be a no-brainer. However, there’s a difference when it comes to whose employees get an automatic cost-of-living raise. Customers or contractors. Customers’ employees expect [...]

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