The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

June 2007

Pushmi-pullyu: Selling vs. Marketing

by Chris Arlen

There’s always been a struggle between selling and marketing. It’s the pushmi-pullyu , rock-paper-scissors, chicken or the egg thing. Now, with email spam, ads over saturating our senses, and the Web 2.0, [...]

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Communication: Get It?

by Chris Arlen

Learning more about communication is helpful in business. Doesn’t matter where you learn it. Try marriage. I learned it doesn’t matter what I want to tell my wife if she isn’t listening. [...]

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The Adoption Curve

by Chris Arlen

Facility contractors try to differentiate themselves to customers by presenting new programs in proposals. It doesn’t end there. Contractors also try to change their own companies for better, faster, cheaper. Proposing something [...]

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Buying Agendas – Silo & Individual

by Chris Arlen

Humans have organized into silos since cavemen hunted in groups. Henry Ford’s assembly line standardized work, then squeezed out inefficiencies. Voila! Higher productivity at lower cost. That’s why businesses organize in silos. [...]

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Enlisting Customers’ Customers

by Chris Arlen

Ever hear of customers’ customers? Sure you have. Once they were called “employees”, or “tenants”, or “students”. Now everyone’s a “customer”. The customers’ customer model provides facility contractors an opportunity to increase [...]

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