The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

August 2007

Hollow RFPs

by Chris Arlen

Does this sound familiar? A contractor-client notes an increase in Requests for Proposal (RFPs). Normally lots of RFPs are a good thing. However, these RFPs aren’t what they seem. He feels many [...]

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Business Cliches Ride Again…and Again…and…

by Chris Arlen

Business cliches never die. We first published a contractors version of business cliches as “Quicksand Words & Phrases“. Seth Godin points out they’re used primarily to talk and say nothing. Take a [...]

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Give Value First

by Chris Arlen

Customers. We don’t make them customers. They are that way themselves. We don’t make them buy. They do that on their own. They buy: Solutions to their problems Improvements to reach their [...]

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Growth in 3 Strategies

by Chris Arlen

There are only three strategies to develop new business: Rainmakers, Acquisitions, and Organic Growth. None are mutually exclusive of the others. Contractors can use some degree of all three at the same [...]

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