Room Full of Penguins

The ASIS security convention in Las Vegas provided a wonderful marketing tutorial. It was a carnival of booths desperately shouting for attention. All trying to differentiate themselves. Millions [...]

Magnificent Failures

I’ve just completed a magnificent failure. It was an online training session for a client. From my view it was Rome burning. It was painful. Made me realize how we learn things. If [...]

The Value Iceberg

Contracts limit the exchange of value between customers and contractors. Let me re-phrase that: “contract relationships” prevent both parties from getting optimal value from their [...]

Sponsored eBooks

I’ve recently come across “sponsored” eBooks, and they caught me off guard. They combine concepts I hadn’t thought were at odds with each other. But together they’re [...]