The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

September 2007

Room Full of Penguins

by Chris Arlen

The ASIS security convention in Las Vegas provided a wonderful marketing tutorial. It was a carnival of booths desperately shouting for attention. All trying to differentiate themselves. Millions were spent on trinkets, [...]

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Magnificent Failures

by Chris Arlen

I’ve just completed a magnificent failure. It was an online training session for a client. From my view it was Rome burning. It was painful. Made me realize how we learn things. [...]

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Standard KPIs: Oh, What a Wonderful World!

by Chris Arlen

Imagine this hypothetical situation: A General Manager oversees three sites, each with its own Site Manager. Each Site Manager has hired a different security contractor, and each is doing a wonderful job [...]

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The Value Iceberg

by Chris Arlen

Contracts limit the exchange of value between customers and contractors. Let me re-phrase that: “contract relationships” prevent both parties from getting optimal value from their engagements. Who knows, possibly two to three [...]

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Sponsored eBooks

by Chris Arlen

I’ve recently come across “sponsored” eBooks, and they caught me off guard. They combine concepts I hadn’t thought were at odds with each other. But together they’re like a tarantula on angel [...]

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