The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

October 2007

Doctor or Post-Hole Digger?

by Chris Arlen

There are two approaches to writing proposals. The post-hole digger approach is about efficiency. I’m not putting down people who dig post-holes. They do have to space the holes evenly and dig [...]

click to continue → October 16, 2007

Contractors’ Competitive Advantage

by Chris Arlen

Most contractors believe their services are remarkably different from competitors. Their (fill in the blank) technology, operations, quality, etc. are noticeably better than the next guy’s. However, customers only see shades of [...]

click to continue → October 9, 2007