The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

November 2007

Ideas are the Easy Part

by Chris Arlen

Turning ideas into reality, that’s the hard part. Blogs, new media, wi-fi, email and cell phones, have changed an idea’s life span. Before the info age, an idea was power and if [...]

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Marketing Exercise for a Parisian Restaurant

by Chris Arlen

Exercise increases strength, flexibility and creativity. I’m exercising here, a marketing exercise for a situation and client that I won’t be working for. Interestingly, in the exercise I’d used Word of Mouth [...]

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Free Umbrellas

by Chris Arlen

It rains a lot here. Everyone has an umbrella. They lose or break them and buy another one. They give theirs to a friend and buy another one. Umbrella demand is high [...]

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