The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

March 2008

The 5 Service Dimensions All Customers Care About

by Chris Arlen
click to continue → March 27, 2008

Shrinking Spend Year-on-Year

by Chris Arlen

Continual budget reductions are a pain to customers and contractors alike. Here’s a scenario that’s probably too familiar. A customer has hired a facility service contractor. A fair market price has been [...]

click to continue → March 17, 2008

Why Aren’t Your Employees Brand Stewards?

by Chris Arlen

Hewlett-Packard (HP) has enlisted retired HP employees to pitch its products in person. In today’s NY Times, Going to the Company Elders for Help describes how HP asks long-term loyal employees, now [...]

click to continue → March 10, 2008

Heartbreak in Contracts

by Chris Arlen

The potential for heartbreak exists in all relationships, contracts included. But the risk / reward calculation tips us into engaging. Contract relationships start out rosy. Then, when familiarity settles in, expectations go [...]

click to continue → March 4, 2008

When is the Right Time to Improve?

by Chris Arlen

That’s a leading question coming from a consultant. Is it self-serving? You bet. Now that’s out of the way, let’s look at why this question is worth talking about. At any time [...]

click to continue → March 2, 2008