The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

April 2008

3 Types of Stuck: Rimrocked, Plateaued & Picassoed

by Chris Arlen

Why consider which way you’re stuck? Stuck is stuck, right? The way you’re stuck matters. Take a wrong step and you fall off a cliff. Or you wander in wilderness for 40 [...]

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2 Buying Trends from Anecdotal Evidence

by Chris Arlen

In the last month I’ve heard 2 buying trends from a half dozen service contractors around the country. These trends aren’t from a statistical survey, but from anecdotal evidence (which means people [...]

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3 Questions about Turnover Rates

by Chris Arlen

I have a friend/client from Kansas. At least once every time we’re putting together numbers for one of his customers he’ll say “Figures lie and liars figure”. That Midwest wisdom points out [...]

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The Service Contract Manifesto

by Chris Arlen

A declaration of customer-contractor interdependence. In the course of history, it becomes necessary to state the separate and equal principles that bind customer and contractor together in commerce. As business practices evolve, [...]

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Buying Decisions & upcoming Service Contract Manifesto

by Chris Arlen

Last week’s post, The 5 Service Dimensions All Customers Care About , referred to research showing how customers assess the quality of a service. That post prompted a contractor to point out [...]

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