The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

July 2008

More Recession Fallout

by Chris Arlen

“Restaurant Chains Close as Diners Reduce Spending” describes more downstream parts of the US economy adjusting to the recession. And that matters if all your business “eggs” are in one basket. If [...]

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Determining Expectations

by Chris Arlen

No one starts from a blank slate when engaging service. Both the buyer/user and seller/provider come at the engagement with expectations – before the first interaction. Determining expectations explicitly and fully understanding [...]

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Individual Annual Report

by Chris Arlen

I recently worked with a client on an annual report, which doesn’t sound earth shattering by itself. Until one realizes he doesn’t work for a public company. He’s the President/CEO of a [...]

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Greenwashing is…

by Chris Arlen

…the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service… Bandwagons are for jumping on. And Green is playing loudly everywhere, [...]

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“There’s Nothing Common About Sense”

by Chris Arlen

The title above is a quote attributed to Mark Twain. And life now a days is just as befuddling as it was in his time. Media and experts pour out spin that [...]

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