“There’s Nothing Common About Sense”

Sales Writing like Mark Twain might haveThe title above is a quote attributed to Mark Twain.

And life now a days is just as befuddling as it was in his time. Media and experts pour out spin that can overwhelm our native intelligence.

Sometimes things are as simple as they appear. And that’s encouraging when wrestling over a complex decision or planning something.

Here are several examples of what appears to be lapses in common sense.

Too many Starbucks?

Starbucks is closing 600 stores because they’re unprofitable.

“For years, Starbucks was known for aggressive growth, opening some stores only a few city blocks away from others.”

Too many stores too close together? You’ve seen it. One Starbucks within frappucino distance of another. Starbucks fell to their own propaganda.

Auto crisis follows rising gas prices?

Car Sales at 10-Year Low.

Evidently gas prices affect auto sales. Sound new? Here’s a personal story.

My father purchased a Chrysler dealership after years of being a very successful salesman. He’s in his new dealership for six months when gas prices rise above levels anyone can imagine.

Now, all of a sudden big cars and trucks aren’t selling. Gas is too expensive. And Chrysler doesn’t have enough high-mileage cars to sell. Chrysler hamstrung dealers because they didn’t see it coming and aren’t prepared. As a result, my father gets rid of the dealership.

This took place in 1973 – not 2008.

Today, auto makers’ common sense appears to have been OTL (out-to-lunch) since OPECs oil embargo 30+ years ago.

Two more thoughts while I’m at it

“All other things being equal, the simplest solution is the best.”
Occam’s razor

“If you can’t explain something to a 5-year old so they understand it, you don’t understand it yourself”
…paraphrased from Kurt Vonnegut

Where else do you see common sense hiding?

~~~~~~

Chris Arlen

President, Service Performance

Technorati: common sense, Kurt Vonnegut, Mark Twain, Occam’s razor, Starbucks

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