The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

August 2008

The Trust Index – A Key Success Metric

by Chris Arlen

Success measurements. Most take an aggregated look. Measuring performance over an entire market, an audience, or a population of customers/end-users. What about on a 1-to-1 basis? That’s how success is achieved, isn’t [...]

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Who Defines Your Service?

by Chris Arlen

Recently a client brought up the question of “who defines service”. Not WHAT the specs were. But HOW the end-user should receive service. This client is a large corporate service department of [...]

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