The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

April 2009

Competing against Lies

by Chris Arlen

No, it’s not fair. From time to time we’ll compete against another person for a job or promotion, or another company for a sale and feel they’re making false claims that will [...]

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The Attention Menu

by Chris Arlen

Seth Godin has a way of describing the unseen so that we say “Oh yeah, now I get it”. But not for me this time. In his post “Blogs, books and the [...]

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Process at the Expense of Purpose

by Chris Arlen

When the process becomes more important than purpose strange things can happen, some not so good. Even responsible managers diligently working through a process, but without defining their purpose, can cause not [...]

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Tricked out Marketing Technology – But where’s the Message?

by Chris Arlen

Unfathomable sums of money are spent on sexy new technologies for sending out marketing messages. All this cool new technology can put a fine point on what’s missing in action. And what’s [...]

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The Value Picture: Surveying Both Sides

by Chris Arlen

Our Facility Service Value  survey went live on 4/1. This is an opportunity to better understand value in the minds of those who buy facility services, and compare that with those who [...]

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