The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

May 2009

Socrates & Sales Presentations

by Chris Arlen

There’s not a lot known about Socrates, (469 BC to 399 BC), but it’s fairly certain he didn’t provide sales training for presentations. However, he did provide a legacy of questioning used [...]

click to continue → May 20, 2009

True Sales Stories #1: The 10-Minute Scenario

by Chris Arlen

The following story is true. A security guard firm was bidding on a large, $1 million contract. The firm had successfully completed the customer’s RFP process, making the short list from 15 [...]

click to continue → May 12, 2009

Clarifying Purpose

by Chris Arlen

Mea culpa. After writing Process at the Expense of Purpose I realized I was guilty of working a process without defining it’s purpose. My error was not defining the purpose of this [...]

click to continue → May 7, 2009

Connecting the (web) Dots

by Chris Arlen

The multitude of social media is overwhelming. And trying to find their use in business to business (B2B) is even more confusing. For example, what’s all the hoopla about Twitter? (14 million [...]

click to continue → May 3, 2009