The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

July 2009

A Zen Koan for Selling

by Chris Arlen

At times selling service contracts can be as much fun as slamming your fingers in a drawer – over and over and over again. That painful repetition is a sign of being [...]

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Grab Revenue Now – Hold for Profit

by Chris Arlen

Welcome to our reality. The U.S. economy is suffering: GDP shrunk 5.5% in Q1 2009 and unemployment rose to 9.5% in June ’09. No one can predict how deep or how long [...]

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Buying and Selling Yorwin

by Chris Arlen

The following story is fictitious, but you’d have guessed that anyway. The marketing and selling lessons in it are true AND absolutely essential to marketing and selling anything, but even more true [...]

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