The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

August 2009

Driving Blindfolded

by Chris Arlen

There’s a sales number that’s gone missing. As a result, service contractors are blind to how well their selling. The missing metric? The win ratio (the percentage of bids won to those [...]

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3 Stages of the Buying Cycle

by Chris Arlen

All marketing and selling efforts (the sales cycle) try to move customers from indifference and inaction to purchase. However,  we tend to lose sight of where customers are in their purchase process [...]

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The Million Dollar Prep

by Chris Arlen

This preparation is for contractors seeking to win a facility service contract of $1 million dollars annually, or more. Why a million? Just a nice number to say a contract opportunity is [...]

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Immigration, Service Labor & Politics

by Chris Arlen

U.S. immigration laws, enforcement and politics are tied up in an overwhelmingly complex knot. Immigration touches all areas of society: the economy, publicly funded social systems, and universal human rights. At a [...]

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