Lost Opportunity Cost

Staying the same never is. We exist in a constant state of decision making. Not making a decision, is making a decision. Not taking action is making a decision. Healthcare reform is a good [...]

Customers Must Buy

Customers have no choice, they must buy. It just might not be you. Obvious? Overly simplistic? Sure it is, but… I was talking with someone who’s about to begin an outside sales career [...]

Crossing the Line

When internal sales talk crosses the line to become outside customer conversation, your perspective and word-choice can leave you fully exposed and vulnerable. The words used in customer [...]