The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

November 2009

Do the Right Thing: Market or Sell

by Chris Arlen

They’re different; marketing and selling. However, they seem to get mixed up in the minds of many who’s job it is to bring in new business. You can see it in proposal [...]

click to continue → November 25, 2009

Lost Opportunity Cost

by Chris Arlen

Staying the same never is. We exist in a constant state of decision making. Not making a decision, is making a decision. Not taking action is making a decision. Healthcare reform is [...]

click to continue → November 19, 2009

Customers Must Buy

by Chris Arlen

Customers have no choice, they must buy. It just might not be you. Obvious? Overly simplistic? Sure it is, but… I was talking with someone who’s about to begin an outside sales [...]

click to continue → November 12, 2009

Crossing the Line

by Chris Arlen

When internal sales talk crosses the line to become outside customer conversation, your perspective and word-choice can leave you fully exposed and vulnerable. The words used in customer conversations are a dead [...]

click to continue → November 5, 2009