by Chris Arlen
Frequent buyers are your existing customers, those already under a base contract for an on-going service. Base contracts provide revenue, non-contract services (aka project work, TAGs, etc.) provide profits. Customers under contract [...]
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by Chris Arlen
The old game for selling throws lots against the wall and something sticks – numbers comparing thrown to stuck. And it’s still true, something sticks, eventually. Even one becomes the justification to [...]
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