The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

January 2010

A Frequent Buyer Program for Service Customers

by Chris Arlen

Frequent buyers are your existing customers, those already under a base contract for an on-going service. Base contracts provide revenue, non-contract services (aka project work, TAGs, etc.) provide profits. Customers under contract [...]

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The New Numbers Game

by Chris Arlen

The old game for selling throws lots against the wall and something sticks – numbers comparing thrown to stuck. And it’s still true, something sticks, eventually. Even one becomes the justification to [...]

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Conversions in Selling Services

by Chris Arlen

Service contractors can should learn a great deal from web marketers. Web marketers are data diligent and process aware. They’re  focused on “conversions” – points in their online process that are measurable, [...]

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