The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

March 2010

60,000 to 1

by Chris Arlen

60,000 = a rough ballpark* for the number of words a customer will read when reviewing four to six contractors’ sales proposals. 1 = the number of contractors a customer will select [...]

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First things first – sales effectiveness or efficiency?

by Chris Arlen

As a consultant, I’ve seen an unintentional decision playing out among large  service contractors (those with dedicated sales resources) and smaller firms as well. Most of these firms are committed to improving [...]

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What’s Wrong With You?

by Chris Arlen

I’m recovering from the flu and as you can tell by this post’s title my crankiness hasn’t left. So here are a few gripes about business dealings as seen from the customer’s [...]

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