The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

March 2010

60,000 to 1

by Chris Arlen

60,000 = a rough ballpark* for the number of words a customer will read when reviewing four to six contractors’ sales proposals. 1 = the number of contractors a customer will select [...]

click to continue → March 26, 2010

First things first – sales effectiveness or efficiency?

by Chris Arlen

As a consultant, I’ve seen an unintentional decision playing out among large  service contractors (those with dedicated sales resources) and smaller firms as well. Most of these firms are committed to improving [...]

click to continue → March 19, 2010

What’s Wrong With You?

by Chris Arlen

I’m recovering from the flu and as you can tell by this post’s title my crankiness hasn’t left. So here are a few gripes about business dealings as seen from the customer’s [...]

click to continue → March 10, 2010