Business is simple. It can be hard, but it’s simple…to understand.
Take selling service contracts.
Or, managing those who sell them.
Or, increasing sales.
It all comes down to dots.
These are your secured sales contracts.
If last year’s, they were revenue.
If this year’s, they’re sales goals.
These are bids submitted to secure contracts.
This is your win ratio by number of contracts bid.
Work harder? Smarter?
Your secured contracts really look like this.
One large, several medium, and many smaller.
More whales, tuna or sardines?
These are bids submitted to secure contracts.
This is your win ratio by dollar volume of contracts.
Productive pipeline producing persuasive winners?
Just sales dots.
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Chris Arlen
President, Revenue IQ
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