by Chris Arlen
Some suspects become prospects -and- some prospects become customers. But attaining customerhood isn’t the end. Not all customers are created equal. Some are toxic, some dribble in revenue or profit, and some [...]
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by Chris Arlen
The bathwater. The baby. New is better. Too frequently a “new” sales practice comes out that’s the next answer for every sales woe (and you should buy the book and attend the [...]
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