Marketing

Lowest Price, Technically Acceptable purchasing is a Toxic Leak

by Chris Arlen

“Lowest Price, Technically Acceptable (LPTA)” is a US government purchasing strategy that has leaked its way into where it doesn’t belong; buying complex services and/or products in the private sector. And like […]

click to continue → January 25, 2017

Messaging Insights from Jacques Pepin and Gary Vaynerchuk

by Chris Arlen

Duration and place. If you want to get B2B marketing messaging right, pay attention to these two factors.

click to continue → July 18, 2016

The Most Powerful Insight for B2B Marketing

by Chris Arlen

B2B marketers constantly dig in to understand how customers think, judge, and determine what’s important to them. All this to create better messages and engagement. They pull qualitative insights from “Voice of the Customer” (VoC) and Focus Group interviews, […]

click to continue → June 23, 2016

How to Create Messaging that is Authentic & True

by Chris Arlen

Foundations dictate potential. They determine how high an enterprise can be built. This is true for the Leaning Tower of Pisa, and B2B suppliers. In 1173 A.D. the Tower of Pisa was started […]

click to continue → February 2, 2016