The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Marketing

3 Things to Let Go in 2012

by Chris Arlen

Getting started in a new year can be tough. Maybe you’re like me. In this first week back at work it’s easier thinking about negatives, before moving ahead with positives. Here are [...]

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Give to Get

by Chris Arlen

How do you get customers to listen to you? Give to Get is one marketing strategy to do that. But first, a brief philosophic moment before this post winds up with actions [...]

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The Secret Trigger to Inbound Marketing

by Chris Arlen

Get familiar with the difference between outbound and inbound marketing. You don’t need to become an expert but a little knowledge is needed with tight marketing budgets. While both outbound and inbound [...]

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Outbound & Inbound Marketing

by Chris Arlen

Facility service contractors are not known for their marketing prowess – they’re hyper-selective and cautious at best. But for those who market it may seem as if there’s a war between traditional [...]

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Using Personas for Prospect Profiles

by Chris Arlen

Better than shooting in the dark, prospect profiles (aka targets or ideal customers) make sales and marketing more successful. They screen out the undesirable and demote the mediocre, making efforts more effective, [...]

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Selling in our Millennium

by Chris Arlen

The bathwater. The baby. New is better. Too frequently a “new” sales practice comes out that’s the next answer for every sales woe (and you should buy the book and attend the [...]

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What’s Wrong With You?

by Chris Arlen

I’m recovering from the flu and as you can tell by this post’s title my crankiness hasn’t left. So here are a few gripes about business dealings as seen from the customer’s [...]

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Conversions in Selling Services

by Chris Arlen

Service contractors can should learn a great deal from web marketers. Web marketers are data diligent and process aware. They’re  focused on “conversions” – points in their online process that are measurable, [...]

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Voice of the Customer in the Buying Cycle

by Chris Arlen

Last week’s post, The Greatest Sales Question, drew numerous reader responses. A number of them were around a common sales issue facing service contractors. Why aren’t customers more (open / responsive / [...]

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The Greatest Sales Question

by Chris Arlen

What’s important to you? Or put another way, what is your single most pressing challenge today? That pressing challenge is the one keeping you from getting or enjoying what’s important to you. [...]

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