The Hello Bar is a simple web toolbar that engages users and communicates a call to action.

Marketing

Do the Right Thing: Market or Sell

by Chris Arlen

They’re different; marketing and selling. However, they seem to get mixed up in the minds of many who’s job it is to bring in new business. You can see it in proposal [...]

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Crossing the Line

by Chris Arlen

When internal sales talk crosses the line to become outside customer conversation, your perspective and word-choice can leave you fully exposed and vulnerable. The words used in customer conversations are a dead [...]

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Buying and Selling Yorwin

by Chris Arlen

The following story is fictitious, but you’d have guessed that anyway. The marketing and selling lessons in it are true AND absolutely essential to marketing and selling anything, but even more true [...]

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Clarifying Purpose

by Chris Arlen

Mea culpa. After writing Process at the Expense of Purpose I realized I was guilty of working a process without defining it’s purpose. My error was not defining the purpose of this [...]

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Connecting the (web) Dots

by Chris Arlen

The multitude of social media is overwhelming. And trying to find their use in business to business (B2B) is even more confusing. For example, what’s all the hoopla about Twitter? (14 million [...]

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Competing against Lies

by Chris Arlen

No, it’s not fair. From time to time we’ll compete against another person for a job or promotion, or another company for a sale and feel they’re making false claims that will [...]

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The Attention Menu

by Chris Arlen

Seth Godin has a way of describing the unseen so that we say “Oh yeah, now I get it”. But not for me this time. In his post “Blogs, books and the [...]

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Tricked out Marketing Technology – But where’s the Message?

by Chris Arlen

Unfathomable sums of money are spent on sexy new technologies for sending out marketing messages. All this cool new technology can put a fine point on what’s missing in action. And what’s [...]

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$10 Billion for a Worthwhile Bank

by Chris Arlen

There are two things that raise my skepticism meter: #1 Politicians. #2 The word Green. I believe politicians’ motives should always be questioned. It’s a good idea to suspect the first 100 [...]

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Interconnected

by Chris Arlen

The world, our world, evolved a while ago into one world. It’d been happening for decades, helped by technology that enabled information to pass instantly from one side of the planet to [...]

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