More Recession Fallout

“Restaurant Chains Close as Diners Reduce Spending” describes more downstream parts of the US economy adjusting to the recession. And that matters if all your business [...]

Determining Expectations

No one starts from a blank slate when engaging service. Both the buyer/user and seller/provider come at the engagement with expectations – before the first interaction. Determining [...]

Greenwashing is…

…the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service… Bandwagons are for jumping on. And Green is [...]