More Recession Fallout
“Restaurant Chains Close as Diners Reduce Spending” describes more downstream parts of the US economy adjusting to the recession. And that matters if all your business [...]
Determining Expectations
No one starts from a blank slate when engaging service. Both the buyer/user and seller/provider come at the engagement with expectations – before the first interaction. Determining [...]
Individual Annual Report
I recently worked with a client on an annual report, which doesn’t sound earth shattering by itself. Until one realizes he doesn’t work for a public company. He’s the [...]
Greenwashing is…
…the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service… Bandwagons are for jumping on. And Green is [...]
“There’s Nothing Common About Sense”
The title above is a quote attributed to Mark Twain. And life now a days is just as befuddling as it was in his time. Media and experts pour out spin that can overwhelm our native intelligence. [...]
