bad_acting1A few years ago Bill S. wrote:

“All the world’s a stage, And all the men and women merely players”

We perform, and are judged by our audiences.

In business, as in theater, bad acting is wasteful and destructive. Here’s how:

For sales people, “bad acting” means actions and words that are seen as deceitful and greedy by customers (the audience).

For customers, “bad acting” means actions and choices that are seen as manipulative and punitive by contractors (the audience).

What are the chances anything valuable and lasting coming from these performances?

You Don’t Mean To

No salesperson or customer intentionally acts badly. Bad acting creeps up and becomes the norm over years.

And it’s impossible to self-diagnose. You’ll have many justifications for why you did or said something.

But in the performance of business it just comes off as bad acting.

Sales People – The “Don’t” List:

If you avoid the following, you’re further along toward being a better sales performer. If not, you’ll be seen as “salesly” by customers and likened to the plague.

  • Don’t make extravagant, unsubstantiated claims – hyperbole makes customers cringe
  • Don’t act overly chummy to recently met customers – hyperfriendly has them running to wash their hands
  • Don’t always have an answer to things you don’t know – hyperknowitall axes you off customers’ trust list

Customers – The “Don’t List”:

At first glance it might not seem necessary for you to avoid bad acting.

However, even though there may be  many contractors to burn through, bad acting hurts  your reputation. And that stays with you, limiting your ability to accomplish your firm’s outsourcing goals.

So, avoid the following and contribute to your golden reputation. If not, you’ll become known in professional circles by names you’d rather not know about.

  • Don’t withhold info you can share with contractors –  hypersecretive makes contractors think you lack trust
  • Don’t require unreasonable hoop jumping of contractors – hyperdemanding is a sign to customers you’re hard work
  • Don’t demean contractors for seeking a profit – hypercritical has contractors thinking you’re delusional or idiotic if you don’t know your firm seeks profit too

How do you avoid Bad Acting?

Chris Arlen
President, Revenue-IQ

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