Do the Right Thing: Market or Sell
They’re different; marketing and selling. However, they seem to get mixed up in the minds of many who’s job it is to bring in new business. You can see it in proposal responses that [...]
Lost Opportunity Cost
Staying the same never is. We exist in a constant state of decision making. Not making a decision, is making a decision. Not taking action is making a decision. Healthcare reform is a good [...]
Customers Must Buy
Customers have no choice, they must buy. It just might not be you. Obvious? Overly simplistic? Sure it is, but… I was talking with someone who’s about to begin an outside sales career [...]
Crossing the Line
When internal sales talk crosses the line to become outside customer conversation, your perspective and word-choice can leave you fully exposed and vulnerable. The words used in customer [...]
