The Short List Blues

A short list is defined as a select few sellers that customers have reduced from a longer list of potential choices. Making the short list produces an instant rush of joy and anticipation for [...]

31 Ways to Lose a Sale

At one time I thought selling was hard work but simple. I don’t anymore. Selling is hard work and complex. There is no one right way to win a sale, which got me thinking about the many ways [...]