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    Unlock Revenue from Relationships – Part 3: The Strengthening

    September 28, 2012

    Revenue relationships (business friends) are beneficial to the extent you can work up the hierarchy of goals to the sale. Here, from the bottom up, are three revenue-relationship goals: First [...]

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    Unlock Revenue from Relationships – Part 2: Process

    September 20, 2012

    Unlocking revenue from friendships who are also business relationships can be emotionally charged. Which explains why those with large networks often don’t convert relationships into [...]

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    Unlock Revenue from Relationships – Part 1: Context

    September 14, 2012

    All sales take place within a relationship; good, bad, or indifferent. Yet leaning on a friendship for a sale may seem callous and using. It makes many cringe emotionally and therefore shun it [...]

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