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Revenue relationships (business friends) are beneficial to the extent you can work up the hierarchy of goals to the sale. Here, from the bottom up, are three revenue-relationship goals: First [...]

Unlocking revenue from friendships who are also business relationships can be emotionally charged. Which explains why those with large networks often don’t convert relationships into [...]

All sales take place within a relationship; good, bad, or indifferent. Yet leaning on a friendship for a sale may seem callous and using. It makes many cringe emotionally and therefore shun it [...]