Presentations: The Curtain Rises
Some sales reps can hold a room full of new acquaintances spellbound with funny stories for hours at a time, and because of that they believe they’re great presenters. But most are not. Leading [...]
A Compelling Sales Narrative
Making a sale can hang on a single question: “How compelling is your story to your customer?” A compelling sales narrative should be baked into customer conversations, written or [...]
Presentations: Setting the Stage
The following is based on a true story. Names have been omitted to protect the idiotic. A roomful of customer decision-makers are about to view a short-listed supplier’s sales presentation. The [...]
