Joining Buyers’ Conversations

Joining Buyers ConversationsIn this 21st century, social media, Internet of everything world I still hear and read about “closing” as a valid sales technique.

Or “overcoming objections” or “probing” prospects with questions.

Are you kidding, isn’t that 1989?

Yet this legacy thinking  still exists.

Obviously there are advancements in sales thinking, but can you honestly tell me you haven’t said the word “closing” sometime in the last 6 months?

Maybe you haven’t, and that’s a good thing.

But sweeping away those sales artifacts from our collective memory takes an entirely new mindset.

Click here for my cognitive broom sweep of old selling mindsets – it’s a slideshow with audio.

Let me know what you think.




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