Debunking the Rainmaker Myth
Rainmaker [reyn-mey-ker], noun : a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. Why [...]
Presentations are the Penultimate Sniff Test
In B2B sales, supplier presentations are the next to last step (penultimate) before final contract negotiations. And “sniff test” isn’t a flattering description for such [...]
