Call it what it is: Healthy Cleaning
Today’s pandemic awareness is a good time to recognize what “cleaning” can be. And a good model to look at is the triple bottom line of People-Planet-Profit. While People-Planet-Profit has been [...]
Beware of Gorging on Component Brands
There’s a trend among service suppliers to tout three, four, or even more component brands (aka ingredient brands) in their sales and marketing. These declarations show up in social media posts, [...]
