Not every employer has unionized hourly employees.
However, there are lessons to be gained from this ISSA Straight Talk interview hosted by Jeff Cross. It was quite a learning experience and worth all 42 minutes.
The remarkable B2B marketing treasure I found was 35 minutes into it.
Will write more about this later but right now I’m busy sharing this idea with a select group of my clients 🙂 Of course, if you can’t wait, feel free to contact me.