About Us
Proven Success in the Facility Service Contract Industry
About Us
Proven Success in the Facility Service Contract Industry
Company
Company
Sell More Contracts & Retain the Ones You Want
Revenue-IQ helps you win large contracts more often. Our collaborative engagements combine your customer knowledge with our industry expertise.
As a result, you raise win ratios, revenue, and overall sales capabilities.
ounded in 1996 by Chris Arlen, Revenue-IQ clients include many of North America’s top facility service contractors, such as:
- ABM & Able Services
- Allied Universal (G4S)
- Bee-Clean Building Maintenance
- C&W Services
- Compass Group Canada
- Dexterra
- GDI Integrated Facility Services
- Harvard Maintenance
- Heritage Building Maintenance
- Marsden Services
- REEF Technologies
- Securiguard
- Securitas
- Securitas Critical Infrastructure Services
- Service by Medallion
- Sovereign Commercial Services
- Star Protection Agency
Sell More Contracts & Retain the Ones You Want
Revenue-IQ helps you win large contracts more often. Our collaborative engagements combine your customer knowledge with our industry expertise.
As a result, you raise win ratios, revenue, and overall sales capabilities.
ounded in 1996 by Chris Arlen, Revenue-IQ clients include many of North America’s top facility service contractors, such as:
- ABM & Able Services
- Allied Universal (G4S)
- Bee-Clean Building Maintenance
- C&W Services
- Compass Group Canada
- Dexterra
- GDI Integrated Facility Services
- Harvard Maintenance
- Heritage Building Maintenance
- Marsden Services
- REEF Technologies
- Securiguard
- Securitas
- Securitas Critical Infrastructure Services
- Service by Medallion
- Sovereign Commercial Services
- Star Protection Agency
- Yahoo!
Lead Consultant
Lead Consultant

Chris Arlen started Revenue-IQ to improve contractors’ sales capabilities and share lessons learned from more than 25 years of consulting with facility contractors. Prior to consulting, Chris was the VP of Sales & Marketing for ABM.
EDUCATION
• MS, Mgmt., Antioch University Seattle
• BA, Cal State Uni of Sacramento
SPEAKING ENGAGEMENTS
• BSCAI annual conventions & various webinars
• ISSA Interclean International convention
• Salt River Project, Energy Efficiency Alliance Conference
• Various client seminars
ADVISORY BOARDS
• Science-Proven Microbial Control®

Chris Arlen started Revenue-IQ to improve contractors’ sales capabilities and share lessons learned from more than 25 years of consulting with facility contractors. Prior to consulting, Chris was the VP of Sales & Marketing for ABM.
EDUCATION
• MS, Management, Antioch University Seattle
• BA, California State University of Sacramento
SPEAKING ENGAGEMENTS
• BSCAI annual conventions & various webinars
• ISSA Interclean International convention
• Salt River Project, Energy Efficiency Alliance Conference
• Various client seminars
ADVISORY BOARDS
• Science-Proven Microbial Control®
“Chris Arlen helps contractors articulate persuasive proposal narratives that get customers to take action and sign.”
It’s a privilege to work with industry leaders
Clients

Sales Tips & Selling Narratives
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Sales Tips & Selling Narratives
Subscribe for articles on selling, proposals, & more
Recommended reading
Good Reads
There’s a lot of “How to do something” reading out there, which is perfect if you’re looking to solve a particular problem – mine included “(How to Write a Sales Plan)“.
Then there are books that show us how the world works. They help us understand the behavior of individuals, organizations and consumers. Here are a few of those books (all are affiliate links to Amazon.com).
Made to Stick
by Chip Heath & Dan Heath
This is one of the best books I’ve come across for quite some time. It’s focused on stickiness, which I connect to persuasiveness and branding. So there are big insights here for selling, proposal writing and marketing.
slide:ology
by Nancy Duarte
Slide:ology is a great book for slideshow design and graphics. Nancy Duarte’s book provides actionable guidance. This is an absolute required read.
Delivering Quality Service
by Valerie Zeithaml, A. Parasuraman and Leonard Berry
This is the go-to source for understanding how customers determine service quality. If you want to know how customers fundamentally judge service quality, read about it here.
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Here’s the first recognition of the chase for customers’ attention in an information overloaded world, written in 1999. Today we still just ignore ads rather than buy as our parents and grandparents might have.
The Long Tail: Why the Future of Business is Selling Less of More
by Chris Anderson
The Internet made numbers king and The Long Tail followed those numbers to stand a basic business sales tenet on its head: more is no longer better. Selling to the smaller niche markets because there’s more of them out there.
The Fifth Discipline: The Art & Practice of The Learning Organization
by Peter Senge
While the subtitle addresses the learning organization, it’s an introduction to systems thinking. It takes the “when a butterfly flaps its wings in Brazil there’s a real estate boom in Iceland” idea and makes it rationally understandable.
Competitive Advantage: Creating and Sustaining Superior Performance
by Michael Porter
If there’s only one academic text book you ever read, make it this one. There are two takeaways (among many others) that make this a most important read; the Value Chain and a 5-forces analysis.