Marketing

Tomorrow is officially back on the calendar. Businesses will dig out from sheltering in place. They’ll be coming from a feast of selling emergency services to essential businesses in the [...]

We live and work in a culture and time swimming in new technologies, many of them little more than hyper-hyped optimism. Tech-hype has warped service expectations when B2B customers [...]

Duration and place. If you want to get B2B marketing messaging right, pay attention to these two factors. Duration Jacques Pépin, a French chef and television personality best known for his [...]

B2B marketers constantly dig in to understand how customers think, judge, and determine what’s important to them. All this to create better messages and engagement. They pull qualitative [...]

Foundations dictate potential. They determine how high an enterprise can be built. This is true for the Leaning Tower of Pisa, and B2B suppliers. In 1173 A.D. the Tower of Pisa was started and [...]

LinkedIn operates like a benign nation providing an online community for professionals.  And while LinkedIn citizens may experience hiccups occasionally in its’ pursuit of revenue, [...]

Members in a number of LinkedIn groups recently have decried the overt salesy-ness that LinkedIn has become. And it’s true. From sock puppets to zombie posts, LinkedIn has become more brute [...]

“All the world’s a stage, And all the men and women merely players” – OK, so you’re a player, I’m a player, we’re all players on LinkedIn and other [...]

Getting started in a new year can be tough. Maybe you’re like me. In this first week back at work it’s easier thinking about negatives, before moving ahead with positives. Here are [...]