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     Do Sales Pipelines & Funnels Lie?

    Do Sales Pipelines & Funnels Lie?

    August 3, 2022

    In the B2B world, accurately estimating sales is as easy as solving a Rubik’s cube blindfolded on a roller coaster. We’re not talking about e-commerce here but about large-dollar, complex service [...]

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     Office 2022: Go With What’s Known

    Office 2022: Go With What’s Known

    April 7, 2022

    Cliché alert: “The world has changed,” “The only constant is change,” and “Can’t live in the past.” Now that’s out of the way, let’s just say it: There is no magic wand to return office work to [...]

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     Welcome to the Confusion Games

    Welcome to the Confusion Games

    November 24, 2021

    COVID-19 has been a nightmare for science to communicate what’s going on. The fire hose of information from diverse sources with conflicting agendas feels like wearing roller skates on ice. [...]

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     Runway to Reopen: What’s Yours?

    Runway to Reopen: What’s Yours?

    April 15, 2020

    Tomorrow is officially back on the calendar. Businesses will dig out from sheltering in place. They’ll be coming from a feast of selling emergency services to essential businesses in the [...]

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     Service Expectations Changed: Technology-Hype Warped ‘Em

    Service Expectations Changed: Technology-Hype Warped ‘Em

    February 5, 2020

    We live and work in a culture and time swimming in new technologies, many of them little more than hyper-hyped optimism. Tech-hype has warped service expectations when B2B customers [...]

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     Messaging Insights from Jacques Pepin and Gary Vaynerchuk

    Messaging Insights from Jacques Pepin and Gary Vaynerchuk

    July 18, 2016

    Duration and place. If you want to get B2B marketing messaging right, pay attention to these two factors. Duration Jacques Pépin, a French chef and television personality best known for his [...]

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     The Most Powerful Insight for B2B Marketing

    The Most Powerful Insight for B2B Marketing

    June 23, 2016

    B2B marketers constantly dig in to understand how customers think, judge, and determine what’s important to them. All this to create better messages and engagement. They pull qualitative [...]

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     How to Create Messaging that is Authentic & True

    How to Create Messaging that is Authentic & True

    February 2, 2016

    Foundations dictate potential. They determine how high an enterprise can be built. This is true for the Leaning Tower of Pisa, and B2B suppliers. In 1173 A.D. the Tower of Pisa was started and [...]

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     6 Ways to Improve LinkedIn Citizenship

    6 Ways to Improve LinkedIn Citizenship

    August 5, 2015

    LinkedIn operates like a benign nation providing an online community for professionals.  And while LinkedIn citizens may experience hiccups occasionally in its’ pursuit of revenue, [...]

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