Do Sales Pipelines & Funnels Lie?
In the B2B world, accurately estimating sales is as easy as solving a Rubik’s cube blindfolded on a roller coaster. We’re not talking about e-commerce here but about large-dollar, complex service [...]
In the B2B world, accurately estimating sales is as easy as solving a Rubik’s cube blindfolded on a roller coaster. We’re not talking about e-commerce here but about large-dollar, complex service [...]
Not every employer has unionized hourly employees. However, there are lessons to be gained from this ISSA Straight Talk interview hosted by Jeff Cross. It was quite a learning experience and [...]
B2B marketers constantly dig in to understand how customers think, judge, and determine what’s important to them. All this to create better messages and engagement. They pull qualitative [...]