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    Home » brand awareness
     Beware of Gorging on Component Brands

    Beware of Gorging on Component Brands

    October 5, 2021

    There’s a trend among service suppliers to tout three, four, or even more component brands (aka ingredient brands) in their sales and marketing. These declarations show up in social media posts, [...]

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    Brand Awareness is a Paper Wall

    April 24, 2007

    Anybody can gain brand awareness. It’s easy. Ever hear about streaking – the short-lived fad in the 70’s? That was someone’s 15-minute brand awareness, or longer if jail [...]

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