Beware of Gorging on Component Brands
There’s a trend among service suppliers to tout three, four, or even more component brands (aka ingredient brands) in their sales and marketing. These declarations show up in social media posts, [...]
Brand Awareness is a Paper Wall
Anybody can gain brand awareness. It’s easy. Ever hear about streaking – the short-lived fad in the 70’s? That was someone’s 15-minute brand awareness, or longer if jail [...]
