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After another year we’re better, smarter, and more successful. That’s what we strive for anyway. So, to keep commissions rising and promotions coming, these articles can help raise [...]

COVID-19 and variants are still here and worse than most expected. It’s obvious the pandemic is an ongoing catastrophe that has thrown future predictions out the window. US deaths will soon [...]

There’s a trend among service suppliers to tout three, four, or even more component brands (aka ingredient brands) in their sales and marketing. These declarations show up in social media posts, [...]

Tomorrow is officially back on the calendar. Businesses will dig out from sheltering in place. They’ll be coming from a feast of selling emergency services to essential businesses in the [...]

Foundations dictate potential. They determine how high an enterprise can be built. This is true for the Leaning Tower of Pisa, and B2B suppliers. In 1173 A.D. the Tower of Pisa was started and [...]

What’s important to you? Or put another way, what is your single most pressing challenge today? That pressing challenge is the one keeping you from getting or enjoying what’s [...]

Hewlett-Packard (HP) has enlisted retired HP employees to pitch its products in person. In today’s NY Times, Going to the Company Elders for Help describes how HP asks long-term loyal [...]

1/15/08: Here’s a concept “The more people you reach the more likely it is that you’re reaching the wrong people” (yup, S. Godin again). It’s the unspoken, but [...]

Turning ideas into reality, that’s the hard part. Blogs, new media, wi-fi, email and cell phones, have changed an idea’s life span. Before the info age, an idea was power and if you [...]