Service Intangible

B2B services are     i     n     t     a     n     g     i     b     l     e. That’s their nature. You rarely (if ever) see, taste, feel, hear, or smell a service before it’s bought. [...]

Heartbreak in Contracts

The potential for heartbreak exists in all relationships, contracts included. But the risk / reward calculation tips us into engaging. Contract relationships start out rosy. Then, when [...]

Room Full of Penguins

The ASIS security convention in Las Vegas provided a wonderful marketing tutorial. It was a carnival of booths desperately shouting for attention. All trying to differentiate themselves. Millions [...]

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