Blog

B2B services are     i     n     t     a     n     g     i     b     l     e. That’s their nature. You rarely (if ever) see, taste, feel, hear, or smell a service before it’s bought. [...]

The pandemic continues to baffle building owners and managers into 2022. After two years, pandemic fatigue has set in for building owners and managers, their occupants, contractors, and suppliers [...]

Building owners and managers are in an existential bind. They have trillions of dollars invested in the built environment, yet many occupants are concerned about returning indoors (55% of U.S. [...]

Tomorrow is officially back on the calendar. Businesses will dig out from sheltering in place. They’ll be coming from a feast of selling emergency services to essential businesses in the [...]

Foundations dictate potential. They determine how high an enterprise can be built. This is true for the Leaning Tower of Pisa, and B2B suppliers. In 1173 A.D. the Tower of Pisa was started and [...]

A client I’ve worked with for almost 20 years and continue to do so – never returns my phone calls. Rarely will he return emails. Yet often within 24 hours after receiving one of my [...]

What’s important to you? Or put another way, what is your single most pressing challenge today? That pressing challenge is the one keeping you from getting or enjoying what’s [...]

The potential for heartbreak exists in all relationships, contracts included. But the risk / reward calculation tips us into engaging. Contract relationships start out rosy. Then, when [...]

The ASIS security convention in Las Vegas provided a wonderful marketing tutorial. It was a carnival of booths desperately shouting for attention. All trying to differentiate themselves. Millions [...]