When is Competitive Advantage Not?
Years ago, in a galaxy far, far away, B2B suppliers searched for unique competitive advantages. With one in hand, suppliers wowed buyers, bested competitors, and raced at warp speed beyond [...]
Contractors’ Competitive Advantage
Most contractors believe their services are remarkably different from competitors. Their (fill in the blank) technology, operations, quality, etc. are noticeably better than the next guy’s. [...]
