Service Intangible

B2B services are     i     n     t     a     n     g     i     b     l     e. That’s their nature. You rarely (if ever) see, taste, feel, hear, or smell a service before it’s bought. [...]

Where You Stand

Buyers want to succeed – sellers want the same. What’s in the way? Understanding each other. Sharing perspectives is a first step along the way to success. To that end I recently [...]