3 Breeds of Sales Story

Selling requires a meaningful and compelling business narrative – a sales story. Or why would customers talk to you? And in the world of business narratives there are only three breeds; the [...]

Room Full of Penguins

The ASIS security convention in Las Vegas provided a wonderful marketing tutorial. It was a carnival of booths desperately shouting for attention. All trying to differentiate themselves. Millions [...]

Communication: Get It?

Learning more about communication is helpful in business. Doesn’t matter where you learn it. Try marriage. I learned it doesn’t matter what I want to tell my wife if she isn’t [...]

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