Service Intangible

B2B services are     i     n     t     a     n     g     i     b     l     e. That’s their nature. You rarely (if ever) see, taste, feel, hear, or smell a service before it’s bought. [...]

A Janitorial Fable

Long away and far ago the cleaning contract for Ubetcha Corporation was coming to the end of its term. The contract was for millions of square feet and millions of dollars. It was much lusted [...]