Service Intangible
B2B services are i n t a n g i b l e. That’s their nature. You rarely (if ever) see, taste, feel, hear, or smell a service before it’s bought. [...]
When Does a B2B Customer NOT Want to Hear their Supplier is Doing Well?
After the new supplier honeymoon is over, B2B customers settle in for the long-term, day-to-day business of getting on. That’s when customers don’t want to hear their supplier is [...]
