Sales Proposals, Persuasion & the Sphinx
Persuasion in sales proposals can seem like a myth. It sounds real but few know how to create a persuasive proposal. So let’s take a look at persuasion in sales proposals, specifically how [...]
Writing a Proposal: The Moment of Truth
Writing a sales proposal is the most critical moment in the sales cycle – because it’s the start of everything. Proposals lead to contracts, that lead to billing, revenue, profit and [...]
The Law of the Contractors’ Jungle
Diana of SMO asked about informational versus persuasive proposals. Here’s my answer from contractor and customer jungles. 1) Life begins & ends with a contract 2) Contracts are won [...]
