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    Home » persuasion
     Sales Proposals, Persuasion & the Sphinx

    Sales Proposals, Persuasion & the Sphinx

    August 9, 2011

    Persuasion in sales proposals can seem like a myth. It sounds real but few know how to create a persuasive proposal. So let’s take a look at persuasion in sales proposals, specifically how [...]

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     Writing a Proposal: The Moment of Truth

    Writing a Proposal: The Moment of Truth

    August 3, 2011

    Writing a sales proposal is the most critical moment in the sales cycle – because it’s the start of everything. Proposals lead to contracts, that lead to billing, revenue, profit and [...]

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    The Law of the Contractors’ Jungle

    March 20, 2007

    Diana of SMO asked about informational versus persuasive proposals. Here’s my answer from contractor and customer jungles. 1) Life begins & ends with a contract 2) Contracts are won [...]

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