Crossing the Line

When internal sales talk crosses the line to become outside customer conversation, your perspective and word-choice can leave you fully exposed and vulnerable. The words used in customer [...]

Give Value First

Customers. We don’t make them customers. They are that way themselves. We don’t make them buy. They do that on their own. They buy: Solutions to their problems Improvements to reach [...]

Communication: Get It?

Learning more about communication is helpful in business. Doesn’t matter where you learn it. Try marriage. I learned it doesn’t matter what I want to tell my wife if she isn’t [...]

Truth in Truisms #1

I love truisms because they’re true, but I hear them so often I ignore them. Like marketing quicksand words and phrases. Eventually, and it always happens with truisms, something occurs and [...]