One Simple, Stupid, Secret to Raising Win Rates
The B2B sales game is high-stakes, black-and-white when it comes to the short-term (won/loss), and complex when it comes to the long-term impacts of customers’ perceptions (credibility, [...]
The B2B sales game is high-stakes, black-and-white when it comes to the short-term (won/loss), and complex when it comes to the long-term impacts of customers’ perceptions (credibility, [...]
How do you use your sales plan after it’s written? Does it sit on a shelf under a blanket of dust, or sleep anonymously on a hard drive? If you can’t name at least five different ways [...]