Selling as Incumbent: Competing Against New
Customers have bought your offering in the past – they’ve used your offering, consumed it, relied on it and now it’s over. Now, they’re going to buy again; either because [...]
Would You Rather be Barbarian or Duck?
In this corner, with a 42% large-bid win rate, the contract challenger, “Barbarian at the Gate”. And in this corner, with more than 48 consecutive months of uninterrupted service, the [...]
